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Aftonbladet

News · Stockholm, Sweden

Aftonbladet Digital

Aftonbladet is Sweden's most popular news source - biggest in all channels: print, online, and mobile. Aftonbladet reaches Swedes of all ages and with different interests.

Interests

Spel, Fotboll, Ny teknik, Besöka sportevenemang

25-60
Age
52%
Males
48%
Females

Age

16 - 24 Years
15%
25 - 34 Years
21%
35 - 44 Years
20%
45 - 54 Years
18%
55 - 64 Years
14%
65+ Years
12%
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument

Education

Elementary School
71
High School
108
University/College (Max. 2 Years)
104
University/College (Min. 2 Years)
110
Source: Kantar TNS

Employment

Employed, Full-time
52%
Employed, Part-time
13%
Self-Employed
7%
Student
14%
Other
3%
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument

Household income /year

≤ 198 000 SEK
8%
198 000 - 300 000 SEK
8%
300 000 - 504 000 SEK
24%
504 000 - 1 008 000 SEK
46%
≥1 008 000 SEK
10%
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument

Geography

Urban
40%
Rural
60%
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument

Interests, top 5

Besöka sportevenemang
111
Spel
109
Ny teknik
108
Fotboll
109
Semestra utomlands
106
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument
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