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SvD

National News · Sweden

SvD. Digitalt

Our readers earn considerably more than the average Swede. They can afford to enjoy life and are willing to spend money on quality of life, design and brands. With us you reach trendsetters, decision makers and opinion leaders with a positive attitude to advertising!

Interests

Affärer, Vin/Vinprovning, Konst, Ny teknik

43
Age
59%
Males
41%
Females

Age

16 - 24 år
14%
25 - 34 år
23%
35 - 44 år
22%
45 - 54 år
17%
55 - 64 år
11%
65+ år
12%
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument

Employment

Employed, Full-time
54%
Employed, Part-time
12%
Self - Employed
8%
Student
14%
Other
22%
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument

Household income / year

≤ 198 000 kr
8%
198 000 - 300 000 kr
7%
300 000 - 504 000 kr
21%
504 000 - 1 008 000 kr
46%
≥1 008 000 kr
15%
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument

Relationship status

Single
24%
Married / partner
65%
Live with parents
11%
Source: Kantar TNS

Geography

Urban
49%
Rural
51%
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument

Interests, top 5

Näringslivs-/Samhällsekonomi
144
Affärer/Business
136
Ny teknik
120
Konst
119
Vin/Vinprovning
115
Source: Kantar Sifo, Orvesto Internet, Orvesto Konsument
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