Large impact format with fast and high reach that welcomes the user before landing on Aftonbladet.
Takeover is available in two formats, Static and Advanced. Both formats can only be produced by Quad or Adform, or build by yourself. We do not support Takeovers hosted by third parties other than the above.
Provides the opportunity for high resolution image and where you can present product and message. The format is always static and cannot be moved. Our third party Quad stands for ad production for orders that exceed a certain value. For more information, contact your sales representative. External 3rd party measurement is possible.
ALT.1 - Quad produces
Send the following material to firstname.lastname@example.org
* Psd file with layer - 1920x1080px
ALT.2 - Own Production - Static version
If you choose to produce Takeover Static yourself, follow the material specification here with safe area.
NOTE! Important that senders, click-to-action and other important messages are within the safe area framework, otherwise they risk being cropped on smaller screens.
* For psd template with safe frame, click here.
* Deliver JPG or PNG.
For Takeover Advanced there are 3 options available. Production is done by Quad or Adform, or build by yourself.
We do not support Takeovers hosted by third parties other than the above.
ALT.1 - Quad produces - Advanced
Takeover Advanced is available in two versions if Quad is to produce. See all variants of Takeovers that Quad produces here. NOTE! Production of Advanced Takeovers is not included, the customer is billed separately. Contact your sales representative for more information.
Materials to be submitted (applies to both autoplay video and full screen video):
* Psd file with layer
- Maximum length: 15 sec
- Format: 16:9
- File type: MP4
Perfect if you want to preview a program, a movie or the like. Provides space for messages and communication around the film in the ad.
Full screen video
A video format when you mainly want to communicate with moving picture for 15 seconds.
ALT.2 - Adform produces Our third party Adform is certified to build Takeover Advanced. Here is the opportunity to animate and build more advanced solutions. Production cost for Adform is not included. Contact your sales representative for more information.
ALT.3 - Own Production in HTML It is possible to host HTML-Takeovers directly in our adserver. If you choose to produce your own HTML ads without the help of our certified production companies, it is your responsibility to ensure that the advertisement works.
Takeovers produced by you in HTML may not have fixed formats. The material must always be built responsively! In the code the dimensions must always be expressed in percent, not pixels.
If the material does not work as intended, we will add the material to a test page and url will then be sent back to the producer for his own tests. See our general material spec for HTML, here.
Max. weight500 kb
File formatsHTML5, JPG, PNG
- Submission of Creatives