Target Group: DesktopDisplay (Website)
The mix of Schibsted's sites gives us rich and distinctive data, based on the combination of interest and buy intent. Targeting groups increases the relevance of your campaign by controlling who sees your ad and message.
With Schibsted's target group, you as an advertiser get high reach in a relevant audience.
How does it work?
Target groups are based on users' browsing behavior - keywords, category visits, and read articles.
Target groups are validated on a regular basis through surveys among users belonging to the different segments.